Indoor Maps Could Change the Battlefield

TechCrunch Disrupt featured the "Disrupt Battlefield", the premiere start up launch competition by TechCrunch. This is a two day competion for founders and entrepreneurs to submit their new and unseen startup companies for the opportunity to launch on technology’s biggest stage in front of a panel of judges consisting of the biggest innovators, angels, VCs and influencers in the Tech community. Reviewing the TechCrunch Disrupt Battlefield  alumni, micello is thinking about how these companies could benefit from indoor maps; its been said before- indoor maps will be a game changer, and we believe that's true.   

 

CardFlick, a mobile application that sends your business card in one flick could definitely benefit from indoor maps. Conference maps are a great way for attendees to find their way to their favorite booths and network with other attendees. Exchanging business cards is a professional pastime; you meet someone, shake hands and exchange cards.  Business cards can often get lost in the shuffle, or have to be transferred to a database of contacts.  Being able to exchange cards from your mobile device is a great convenience; now imagine having an indoor map that tells you where that contact is located, and turn by turn directions for that hand shake.

 

Another company that could integrate indoor maps with their program is Trippy.  Trippy ties into social sites like Facebook to find your friends who know about where you're traveling to, and who already know your personal details.  Tapping into the travel experiences of your friends is a whole lot more valuable than getting questionable info from random strangers.  Indoor maps could make this process a lot easier and more effective.  Friends can share maps of shopping malls, hotels, airports and more.  Being able to recommend a shopping center or tips on making your way through a certain airport would be a vital part of this program.    Indoor maps would serve as a visual aide, not only would the user have turn by turn directions, they would actually see the layout of the area, just in case their friend forgot an important detail; the indoor map would keep them on track.  

 

Location-based services are increasingly moving indoors. Hundreds of applications on various mobile application stores provide compelling value propositions for consumers. Micello is excited to be part of this growing industry.  The indoors is considered the final frontier, the last uncharted mile in location-based services.  Our maps have and will continue to change the game of indoor location based services.