Our Story

Micello is the leading provider of comprehensive indoor venue maps for mapping and navigation companies, retailers, hospital groups, mobile carriers and application developers.  We create the indoor venue maps and navigation content that powers locations based solutions around the world. Micello officially unveiled at the DEMOFall 2009 conference in San Diego and has been featured in national newspapers and popular technology blogs around the world. And since launching publicly in September 2009, Micello has  mapped thousands of locations throughout the world. We've been featured on VentureBeat, ReadWriteWeb, and TechCrunch, and the company has won numerous awards at tech conferences.

The company was founded in 2007, is privately held and headquartered in Sunnyvale, California with international offices in Japan and India. 

Please stay in touch with us through our blog, twitter feed @micello or at Facebook.

Company Timeline

September, 2011 

Invited to present at the Indoor Location Symposium in Washington D.C 

Over 5,000 venues mapped in the United States, Canada, United Kingdom, Australia, Japan and Singapore

Released top 100 airports in the United States

August, 2011

Featured in Forrester report with the line "Indoor Maps and location will be a game changer" 

June, 2011

Expand operations; hire 6 map designers in Ahmedabad and Chennai offices

April, 2011

Micello wins the top prize at the Data 2.0 Conference out of 25 leading startups in San Francisco!

Unsocial integrates with Micello Maps overnight for Appnation conference

March, 2011

Guy Kawasaki's latet book, Enchantment, talks about enchanting e-mails from Micello

Industry first; launch of Indoor Map APIs

Expand operations; second map factory opens in Ahmedabad, India

January, 2011

President Barack Obama's State of the Union 2011 includes a line on indoor mapping. Specifically President Obama said "It's about a firefighter who can download the design of a burning building onto a handheld device."

Mr. Aneesh Chopra, Federal CTO of the U.S. Government, visits Micello HQ and encourages applying the micello technology towards healthcare and government facilities. 

December, 2010

Featured on the local news channel - CBS5

November, 2010

Micello’s gets a perfect score at Under the Radar's Fast Pitch in Mountain View

October, 2010

Micello is a Launchpad Finalist at GigaOM's Mobilize in San Francisco

Micello featured in the New York Times

September, 2010

Release Micello Maps HD for iPad

August, 2010

Update iOS app with retina display for iPhone 4

June, 2010

SingTel launched Go! Shopping on iOS and Android with Micello

Micello wins MobileBeat's Tesla Award in San Francisco

Micello wins SVASE"Most Likely to Succeed" in Mountain View

Micello Maps available on Android devices

Over 1,000 venues mapped

May, 2010

iOS upgrade; navigation feature released on maps

April, 2010

Android Beta application wins at CTIA Wireless in Las Vegas

February, 2010

iOS upgrade; compass support and map themes 

January, 2010

iOS launch with 200 venues mapped in the United States

December, 2009

S.J. Biz Journal's "Emerging Technology" Winner in Mobile Category in San Jose

October, 2009

AT&T FastPitch Platinum Runner Up, win $5000

September, 2009

Micello unveils at DEMOFall 2009 to tremendous success and featured in USA Today, TechCrunch, VentureBeat, and many more. 

August, 2009

Opening of first map factory, first map designers hired. 

June, 2009

Launch alpha mobile client on stage at JavaOne 2009, Sun Microsystems event, after receiving approval from Sun's marketing team, including James Gosling (The father of Java). 

May, 2009

Private showing at the TiECon Conference at the Santa Clara Convention Center and at the Plug & Play Technology Center EXPO.